Business & Entrepreneurs

North West Tonight’s Beccy Barr to host new awards celebrating Altrincham customer service

By David Prior at

BBC North West Tonight presenter Beccy Barr is to host a new awards event that will celebrate customer service excellence in Altrincham.

The official Altrincham Unlimited BID Awards will take place at the Best Western Cresta Court Hotel on Tuesday June 20th.

It will be the culmination of a mystery customer programme, in partnership with Storecheckers.

Open to BID levy-paying businesses from any sector, a team of mystery customers will visit or contact each of the 100 businesses and score them on a variety of criteria including initial contact, product and pricing, service, sales, website, venue image, staff image, local knowledge and satisfaction.

The awards will be held at the Cresta Court on Tuesday June 20th

Once all visits and contacts are complete, each participating business will receive their scoring and a bespoke report, as well as a debrief session with a member of Storecheckers.

The best performing businesses will be honoured at the awards evening, to be hosted by Barr, a regular on regional TV and radio whether presenting North West Tonight, BBC Radio Lancashire’s breakfast programme, covering business news for BBC Radio 5 Live, presenting Sunday Politics North West or reporting for BBC Inside Out.

Katie Bland, BID Manager for Altrincham Unlimited, said: “A great visitor experience to Altrincham is underpinned by excellent customer service. We encourage businesses from all sectors to take part in the Awards programme to gain insight into what is working well and where improvements can be made.

The awards is open to BID levy-paying businesses from any sector

“The Altrincham Unlimited BID Awards will be a fantastic chance for the highest scoring businesses and their teams to shine and receive recognition, and we look forward to acknowledging their success on 20th June.”

Entry to the awards programme is strictly limited to 100 businesses and will be allocated on a first come, first served basis – so all businesses are encouraged to register their interest as soon as possible.

To enter your business or for further information, please contact Rachel Taylor, Marketing & Projects Assistant, at or call 0161 234 2239.