Altrincham-based operator opens doors to new £10m care home

By David Prior at

Altrincham-based New Care has opened the doors to its new £10m care home in Sale.

The 57-bed Ashlands Manor, which has created 80 local jobs, was officially opened by Graham Brady, the Conservative candidate for Altrincham and Sale West, and leader of Trafford Council, Sean Anstee.

Designed by Salford-based architects Street Design Partnership, it was built by Altrincham-based construction company McGoff & Byrne.

New Care’s Declan McGoff (left) and Chris McGoff with Trafford Council leader Sean Anstee (centre) at Ashlands Manor

Described as a “new generation” care facility, the state-of-the-art home will offer “high quality, person-centred care” and an “exceptional clinical offering”, including residential and specialist dementia care services.

Each of the bedrooms benefit from en suite wet rooms, while the rest of the home offers a variety of communal lounges, dining rooms and secure landscaped gardens. It also offers a host of hotel-style services including fine dining, a hair salon, nail bar, concierge and a busy and varied programme of activities and events.

The dining room at Ashlands Manor

Chris McGoff, CEO at care operator New Care, said: “We are honoured that Graham and Sean were both able to take time out of their busy schedules to officially open Ashlands Manor. It was a truly memorable way to mark the occasion.”

Graham Brady, Conservative candidate for Altrincham and Sale West, added: “I was very impressed by the quality of the facilities and by the friendly and professional staff. I wish Ashlands Manor and all its future residents every success.”

New Care CEO Chris McGoff (left) with Graham Brady