Business & Entrepreneurs

Altrincham furniture manufacturer targets £2m turnover after securing investment

By David Prior at

An Altrincham manufacturer of fitted furniture has invested in new machinery and bought its current premises, with support of a five-figure funding package.

Bluebell Fitted Furniture, based on Atlantic Street, is a family run firm that was founded by Alison and Mike Reuben in September 1992. It manufactures and sells a range of fitted furniture to customers across the North West, including kitchens, bedroom furniture and media areas.

Bluebell used an asset finance facility from Lloyds Bank to buy two new machines that will enable the company to make its production process more efficient. It also purchased its 7,000 sq ft factory using a tailored funding package, which has provided the firm with the additional working capital that it needs to expand.

Lloyds Bank’s Ben Clarke (left) with Bluebell owners Alison and Mike Reuben

As a result of the investment, Bluebell expects to achieve a turnover of £2m over the next 12 months, and will also be creating three new jobs for people in the local Altrincham area.

Bluebell also owns a 5,000 sq ft showroom on Washway Road in Sale.

Alison Reuben said: “Providing our clients with the highest standard of service is our top priority, and investing in the new machinery will ensure that we can make and install their furniture in the shortest possible time.”

Bluebell was named ‘Business of the Year’ at last year’s Chamber of Commerce awards.