Business & Entrepreneurs

Always getting the wrong gift for the woman in your life? These two entrepreneurs may have the answer

By David Prior at

Hale-based Laura Stockton is one of two women behind a new online gifting service that aims to help men with the notoriously difficult task of buying presents for their other half.

Laura and Bramhall-based Amy Pandazis are the brains behind Don’t Let Her Down, a new concept that lets users view items curated for their intended recipient based on data insight. All pockets are catered for, with items ranging from £18 to £500.

The service supports also offers timely prompts ahead of special occasions and carefully considered gifting suggestions.

“We know that husbands and boyfriends want to get gifting right for their partners and often resort to reaching out to friends, sisters and mums of their partner for suggestions,” said Laura and Amy.

Amy Pandazis left) with co-founder Laura Stockton

“That’s where comes in. We are the virtual family and friends – we have curated the gifts that we know ladies will love with the support of leading brands and retailers.”

Former colleagues who previously worked in event production, Laura and Amy decided on a career change when their children were born to spend more time with their families.

As mums, Amy and Laura were keen to build and grow a business that fitted in with family life.

It took just six months from the concept stage to develop the site and for the first major retailers to come on board. They’re being supported by UK Fast’s Tech Manchester scheme.

The pair hope to take some of the pain out of presents for husbands and boyfriends

They added: “We’ve both experienced the disappointment of opening presents we would never have bought for ourselves, raising the question of “does he even know me!?” We’ve even bought our own presents for our husbands to give back to us! We hope that will nurture relationships far and wide, with men less stressed about getting it wrong and ladies much happier receiving presents they really want.

“We’ve purposefully steered clear of hosting any fragrances or underwear for the site, to minimise the potential of a gift fail, keeping to ideas that we deem ‘lustworthy’ and would want to receive ourselves.”

Retailers on board so far include Hotel Chocolat, Nike, Aspinal of London, Monica Vinader, Hunter, Whistles, Ralph Lauren, John Lewis and Mr and Mrs Smith.