Shops & Markets

Raising a toast: Lovingly Artisan teams up with Altrincham Market traders to celebrate National Toast Day

By David Prior at

Award-winning artisan bakery Lovingly Artisan is joining with a host of other Altrincham Market traders to celebrate National Toast Day 2018.

Lovingly Artisan owner Aidan Monks is teaming up with Tender Cow, Wolfhouse Kitchen, Market House Café, Little Window and Nationale7 for the occasion this Thursday.

They’ll be raising a “toast” to all things toasted bread by serving up some “heavenly creations” during the day.

Lovingly Artisan and other market traders will be celebrating National Toast Day on Thursday

And customers will also be able to claim a £1 gift voucher which they can redeem against future purchases of sourdough bread during the rest of February, in support of the Real Bread Campaign.

Aidan Monks, the World Bread Awards winner and Altrincham Market’s very own National Toast Ambassador, said: “Toast is simply delicious, the perfect filling snack when you’re in a rush. It’s the UK’s feelgood food and without doubt Britain’s most loved food smell.

Poached eggs, wild mushrooms on Lovingly Artisan sourdough toas

“If you don’t believe me get stuck into the science from the boffins at Cardiff University’s School of Biosciences, who carried out a detailed study and found that the smell of toast triggers memories of happiness… I’m sold, but then I might be a tad biased.’’

He added: “So remember to book yourself a slot at one of Alty Market’s top eateries on National Toast Day and savour some totally toasty treats.”