Business & Entrepreneurs

Property giant brings in Hale physio to help workers Sit Strong

By David Prior at

Hale physiotherapy practice Altius Healthcare has agreed a deal to provide its Sit Strong corporate wellness programme to customers of North West property giant Bruntwood.

The deal means Altius, which is headed up by former Sale Sharks and England Rugby physiotherapist Doug Jones, will deliver a weekly programme of physiotherapy services, strengthening and conditioning classes, and wellbeing therapies to firms located across the Bruntwood portfolio.

The initiative will launch in three of Bruntwood’s flagship buildings – Trafford House, Booths Park in Knutsford, and Neo in Manchester city centre.

Bruntwoods Neo building, in Manchester city centre

Bruntwood sales director Andrew Butterworth said: “Our focus has always been to create places where companies can succeed and prosper. We aim to put the health and wellbeing of all our customers at the heart of what we do and partnering with Altius to offer a programme specifically designed for office-based businesses fits that philosophy extremely well.”

Jones, who was head physio at Sale Sharks and London Wasps, left his career with England Rugby in 2014 after discovering he had a brain tumour.

Following successful treatment for a benign tumour, he went on to set up Altius Healthcare alongside his wife and fellow physiotherapist Anna, applying lessons learnt from 17 years in elite sport to treat people from all walks of life. In its first year of business, Altius won contracts to treat athletes from Team GB Tae Kwon Do and Red Bull UK and Trek Factory Racing and grew its private practice to sustain 12 physiotherapists and health practitioners.

Altius already works with companies including Stockport-based Ossur, which develops prosthetics, blades and braces for athletes, and Manchester digital agency Code Computerlove.

Altius working with staff from digital agency Code Computerlove

Sit Strong was developed by Jones and his team using elite sports science techniques to help employers cut health problems associated with prolonged sitting and improve the physical health and wellbeing of desk-based workers.

“In sport, we focus on preventing injury by identifying risk factors and using treatments that address physical weakness,” explains Jones.

“The same philosophy is completely relevant in the corporate world where desk-based working practices are storing up major physical and mental health problems for employees.”

Sit Strong is rooted in the elite sports medicine model and uses pilates and yoga principles to undo the harmful effects of prolonged sitting, improve strength and flexibility, prevent injury, balance energy, and boost mental wellbeing and performance.