Sport & Leisure

Looney joins the Altrincham FC board

By David Prior at

Lawrence Looney, former chief executive of Lancaster City, has joined the board of Altrincham FC.

An Isle of Man resident, Looney works in the financial sector and is currently working with the Isle of Man FA to develop routes into senior football for young talent on the island.

The 39-year-old is said to have “transformed” Lancaster’s commercial and strategic operations during his spell at the club.

He said: “I am delighted to join the board of Altrincham Football Club. This club is going places. The ambition and drive expressed by the board, the quality of football being played under Phil Parkinson, and the passion shown by the fans have all been key reasons why I have joined the board.

Lawrence Looney was previously chief executive of Lancaster City

“I am sure I can make a major contribution to the club with my experience and my ambition and I look forward to playing a full role in Alty’s continued transformation. I personally think for a club to really be successful, it has to built on a sound commercial structure which will help us get to the level we want to get to. To be successful, we have to get all the fans pulling in the same direction.”

Grahame Rowley, Altrincham chairman, said: “Over the last 12 months we have taken steps to strengthen the board to give us the capacity and capability to execute the Strategic Review and this has brought fresh new thinking to the team. Lawrence is a superb further addition to the board and will accelerate our progress in delivering an off-the-field set up that matches the improvements we have made on the field.”

There will be an opportunity to meet Looney and the rest of the board at a ‘Meet the Manager and Board’ event in the Community Sports Hall on Thursday, 29 March.