Danish retail chain Søstrene Grene is to open a brand new store in Altrincham town centre.
Sometimes dubbed ‘the little IKEA’ on account of its contemporary yet affordable Scandi furnishings, Sostrene Grene – which translates as the ‘Green Sisters’ – is to open in the remaining large vacant unit in Stamford Square, next door to Flannels and the soon-to-open American gym franchise Orangetheory Fitness.
The opening date is not yet confirmed but the brand’s arrival is a huge boost to the retail scene in Altrincham.
Søstrene Grene currently has over 180 stores globally, mainly in Denmark and Continental Europe, but has recently branched out into the UK, first in Nottingham and then in Chester in October.
It was founded in Aarhus, Denmark, in 1973 by Inger Grene and Knud Cresten Vaupell Olsen. Today, Grene’s sons, Mikkel and Cresten Grene, co-own and run the business.
Stores exclusively play classical music and stock everything from office stationery and interior furnishings to gifts and kitchenware. About 40% of products are sourced in Europe while 20% comes from China.
The company doesn’t operate an e-commerce site and uses minimal packaging to entice customers to touch and feel products in-store.
Søstrene Grene will be opening in 4b George Street, which has available ground floor space of 7,769 sq ft with first floor space of 7,457 sq ft and a 11,653 sq ft basement.