Altrincham Today is a mobile-first hyperlocal news website focused on Altrincham, in Greater Manchester.

Launching in August 2014, it attracts around 83,000 unique visitors and around 400,000 page views a month (Google Analytics: August 2015). It has a Facebook community of over 8,500 and around 6,000 Twitter followers. Its stories and images have been picked up by BBC News, BBC Sport, Manchester Evening News and the Sale & Altrincham Messenger.

Altrincham Today’s mission is to be the leading news hub for the local issues that really matter to the people of Altrincham.


A screen grab showing the number of people to have visited Altrincham Today in August (Google Analytics)

Our Facebook page attracts the most engagement (likes, comments and shares) of any local Facebook page by far, with posts regularly reaching over 20,000 people:


Our Facebook posts regularly reach over 20,000 people (Facebook Insights)

Who is behind Altrincham Today?

Altrincham Today is edited and published by David Prior. David was born in Hale and now lives with his wife and four children in Timperley. He’s an NCTJ-qualified journalist with 15 years’ experience, and has worked for the likes of the Press Association, Sunday Times and Liverpool Daily Post. He also edits the business news website, Prolific North, and can be found occasionally tweeting at @dmhprior.

Who reads Altrincham Today?

Our analytics show that an astonishing 80% of our readers are reading the site on a mobile device, a true sign of the way news consumption has now changed. We can also tell from our readership stats that there is a 60/40 female/male split, that our average reader is 37 years old, and that the vast majority of our readers (over 80%) are resident within five miles of Altrincham town centre.

How can we get coverage in Altrincham Today?

We provide a general news service of the issues we perceive as being important to Altrincham.

There are however a range of ways in which you or your business can take advantage of our unrivalled readership, both in terms of scale and engagement.

These are:

  • Advertising: We offer a range of highly competitive and targeted mobile and desktop advertising opportunities on our cutting-edge, mobile-first website. All campaigns come with full performance reporting.
  • Sponsored content: If your business would like a more editorial profile, we have a number of sponsored content opportunities that come with editorial and photography included.
  • Columns: If you’d like to share and promote your expertise with your customer base in Altrincham, a column could be a great idea. Whether your specialist area is wine or windows, gardening or golf, we can give you a fantastic platform to reach your customers

To learn more about any of these opportunities, fill out the form below: